Week 9 Part B: Using Categories

Explain what kinds of categories you would use on your blog/vlog/podcast or webinars to stay organized and reach your target audience. How would these categories help the business grow?

I would use a couple of categories, the first being a display of our work. On our youtube channel or blog place, we can have a designated section that displays our past work for our clients. So that our new clients can see how our work is and see if they would like to work with us. The second category would be a behind-the-scenes look at how we work. These will be like vlogs that we can post on our youtube or on our blog site which just shows what we do day to day and just an inside look to the services that we offer. I think that these two categories can help show what we offer and how we do it and it invites our clients to want to do business with us as they see how our work is and the process behind it. 

John Barnett-AES

Sydney Gardner-Sydney's Apothecary

Anthony McCarthy-The Alibi Brewing Company

I have two posts scheduled for the 7th and 9th of April to go out on my Instagram and Facebook page.