Week 7 Part B: How Businesses Use Instagram

How different business use Instagram.

I chose three businesses to look at their Instagram and see how they are using their accounts. I found these businesses through Yelp, it took me a while before I was able to find some with Instagram connected to their website. The first one is a restaurant called The Crack Shack, which is a pretty big business as they have multiple locations and they have a following of over 75K. All their photos are professional grade, the photos all look perfect and all their posts have the same tone or hue which makes it look very nice seeing their Instagram as a whole. You can tell they have either somebody or a group people working on their social media and making it look as best as possible. Mainly their photos are food, which makes sense since they are a restaurant. I think the main way they are using social media is by trying to get their brand out there to as many people as possible and become popular, and since they are located in very touristy areas which is a perfect strategy.

The second business is a pet groomer called PetCuts. They only have about 200 followers and have had their account since 2015. Their photos are either dogs or cats but mostly dogs. They do not post very frequently, so clearly posting on Instagram is not really a priority. They mainly use it to just show off a dog's new cut, not necessarily promote the business, which this strategy could work very effectively if applied correctly. 

The third business is a limo driving service with only 14 followers and has had an account since 2019. They use social media to show off some of their services that they provide but do not post frequently and the quality of the photos is not the best but still looks nice. I think they are trying to show the services that they offer which is a great strategy, however, their execution lacks very key things, such as captions and hashtags. Most posts don't have either one.

Instagrams Commented on: Teresajoysart, Duncentralofficial.