Front a glance I can see that Subway is trying to get your attention by having a really bright website and is inviting as well as offering discounts. They are also stating things such as "real wild-caught" so in a way they want to sound like they are offering a premium product for an inexpensive price(Then what in the world were we eating before???!!!). They are definitely appealing to the crowd that wants to be "healthy" and not break the bank. On the other hand, we have Hungry Bear Deli, whose website isn't as bright but right away you are greeted with their logo and photos of their sandwiches(which look delicious) which could help with brand recognition as well as product recognition. Looking through the menu they are appealing to some who really cares about the food they eat, they care about the quality and the taste of the food and it would be worth it to pay a bit of a premium price. They are no doubt trying to appeal to the customer that makes a bit more since they can spend a little more on eating out and getting a quality product.
The main difference that I notice right away was the color scheme that they both had, one was white and some hints of color, yellow and green, as those are their main colors it makes sense. The other was darker right when you get on the page but then it got brighter as the color changes from photos to a white background. For the most part, they look a bit similar but there are subtle and obvious differences(other than they are two different companies). The layout has subtle differences, such as wording and exact position of photos or wording. They both have simple menu/page options, they both have five menu/page items so there is not a lot to consider you should be able to tell what you are looking for.
They both have their logo in the same spot for most of the page. Subway's logo is always on the top left corner, while Hungry Bear Deli first has their logo as their main thing being seen, and as you scroll it moves to the top left corner. All the wording is legible and doesn't hurt the eyes. They both use their color scheme nicely as they have nice contrasts and use the same color scheme throughout the entire website. They both use a lot of photos but the way that they organized it nice and it's not cluttered or random photos, they seem like they belong there and not just placed in random spots.
Their overall tone of both websites is inviting and appealing to their customers. They aren't pressuring people to come to their doors but instead offering them things that they might like and if they want they can come to their restaurants. Their call to action is to order online which is ideal for our current circumstances. Overall they have their own target markets that do have some overlap but ultimately the customs are a bit different. Seeing how companies that are similar differ on their target market helps me see how I may do the same for my company and to my competition.
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