Week 3 Part B: Developing a Brand

    As a kid, I was always trying to come up with businesses and find a way to make money, from starting a car washing business for friends and family and later on to different things. Last year I graduated and as my present, most people gave me money, so a little while after a friend showed me his drone which was very cool and I wanted to get one with the money that I had gotten but I didn't want to blow my money. What I came up with was I will start a photography business, which I did in July/August and have been trying to grow it bigger every since. 

    As soon as I started my business I started to look at creating a website and branding. I have a logo that I have everywhere which I hope is helping in brand recognition. I don't have a tagline, but just the name of my company on the logo. I think my logo tells my customers that we are interesting and modern since my logo looks like a wolf hence the name WULV and the font of WULV Media on my logo is a pretty interesting choice.

    My color scheme is like burgundy and beige color and I use that color scheme on my website, logo, pretty much everywhere else. I originally saw my logo white on black which I do have but it's a bit generic and needed a bit of "flavor" added to it. I think it looks pretty nice and it's interesting and cool. I do have a specific font for my logo but I do not use that font on everything just because it can be a bit hard to read a lot with that font but just a small piece is fine.

    The process of creating my brand took a few days of first brainstorming coming up with ideas that weren't bad but not the best and ultimately the name I would choose. I wanted to put some sort of animal in the name as I love all sorts of animals, I wanted to something with a Cheetah but it didn't sound good so then I thought of a wolf. I like the wolf because of its is a pack or singular animal that has to battle some harsh environments to survive and only the strongest survive. However, there are a lot of companies with Wolf in their name so I wanted to make it unique. Originally I only added the v instead of an f but the name was already taken so I decided to change o to a u which honestly makes it sound more like what I was going for. WULV Media.

    After I came up with the name I had to come up with a logo and color scheme, I found the figure of the wolf which looks really cool(at least to me anyway). I originally wanted a black and white but it looked a bit bland. My favorite color is red so I tried that but it was a bit much so then we started to look at different color patterns and that is when I found this burgundy and beige combo which looks nice to the eyes, professional, and a bit elegant if I might add. That's kinda what I was going for, which the color scheme encompasses.  

    Once I had my logo it was time to work on my website, when I first created my website I didn't have much to put on there so I put some of my old projects. My website was just a few photos of my past work and our pricing. As I got more jobs I've added a project page that houses all of the projects we do and have expanded our pricing list and page. I try to keep everything simple and not tons of stuff everywhere so it shows to our clients that we value professionalism and we will do the same with our products.