Week 2 Part A: Communication Between Business & Consumer

    SOCIAL MEDIA is a form of communication that can easily be a tool or a weapon. Since so many people spend so much time on social media everyday, when they see something that they like, they make their voice be heard. Companies are also aware of what is being said about them on social platforms and try to make sure that thecan solve any problems people are saying they are having because it is much easier for that to snowball and become a huge problem. The whole reason that this is possible is because of the amount of people there are on social media platforms, I belive Instagram and Facebook both have at least 1 billion active monthly users and Twitter is around 300 million monthly active users. This is why we are able to get noticed, there are so many people on there and you have the potential to speak to thousands and even millions, something that we have never had before. 

    In the past the way we communicated with business is very different than how we communicate with business today. In the past I can't say that many companies actually listened to their customer and made changes to something within their company from just one person saying something before the only reason they would change is because of something major occurring or if they are getting really bad press. Today one tweet can go viral and ruin or make a company. If your the one that is being tweeted at you need to look at what he average consumer is saying about your company as they have the power to rally as many people and make a loud voice. An example of how a tweet can help a business is when Elon Musk tweeted "Use Signal" and an unrelated company that happens to have the word Signal in their name benefit by having their stock price skyrocket. This isn't best example but it is an example of how people can rally behind a voice and benefit your business, even though they went to the wrong company. That is the power that communication in business today.  

    I usually never really leave a review on a product or business but if I do have an opinion of the product/business I usually will tell people. Whether it is my immediate family or if the subject arises with friends usually I will voice my opinion about how I feel about the business. Definitely making a good impression is key in what makes a business succeed, and making a bad impression is something that could possibly kill a business.

    Positive comments are always best but we all know that is probably going to be impossile to not get a negative comment. We have very limited we can from a negative comment other than try to make it positive or make their situation right. Unless we are somehow big enough to just get rid of the problem like Robinhood and Google did this past week with deleting thousands of reviews after they made their star rating go down to a 1. However people didn't budge, they made more reviews and dropped their rating back down to a 1 star. Since we are not as big as these companies we actually deal with the negative reviews and address the issue. The way that I will address a positive comment is by thanking the person and always appreciating their kind feedback. They way that I would address a negative comment is by publicly commenting to that persons comment but ultimately fix the problem offline and in person or through another form that is not public, but address the issue publically so people see that we care about what people say and are always looking to make things better and right.